Lead digital journey design, including paid media (SEM) prospecting and
retargeting, content marketing (SEO), website and email nurture
automation to maximize engagement, retention and conversion
Driving planning through full-funnel waterfall for quarterly targets, by segments, campaign and activity type
Generate Leads for New Customer Acquisition
Hands on experience with Oracle Marketing Cloud/Eloqua marketing automation system
Leveraged data-driven personas for dormant activation and account-based marketing
Manage development of marketing iOS and Android Mobile App to expand content delivery and push notifications
Leverage Artificial Intelligence Chatbot to increase point of engagement
Demand generation and digital marketing leader excelling at driving marketing-sourced pipeline through modern digital marketing programs and tactics. Comprehensive skills and experience across marketing disciplines, and marketing digital transformation. Extensive track record of driving growth of core or emerging business.
